The tour is finished already?!
This summer our newly decorated VQA Wine Truck was on the move throughout Ontario introducing new and familiar wines to consumer’s taste buds. The truck’s fresh look gave off a rustic vineyard vibe. Images from a local Niagara winery were placed on the truck and a faux grape-vine wooden fence, created an authentic Wine Country Experience, without actually being in the vineyard.
The truck made an appearance at six (6) festivals this summer. We set up an interactive social media display for guests to “Pose, Snap and Post”, on their own social media platforms (Twitter or Instagram), using the hashtag #FollowTheTruck and tag @TheVQAWineTruck. Our objectives were to build excitement, create an emotional connection with the consumer, and have a fun experience! As an added bonus, local winemakers were onsite providing consumers with enhanced winemaking knowledge.
Our wine ambassadors also played an important role into making this year’s The VQA Wine Truck a truly authentic experience. Each BA was responsible for attending a hands-on training session with Wine Country Ontario, + frequent visits to wine country and wine tours.
We served over 29,000 1-ounce samples from 30 wineries across Wine Country Ontario and interacted with over 15,000 guests. The free samples brought positive feedback and smiles to the VQA Wine Country tour; Stay tuned for fall and winter events coming soon!