As we get geared up for summer, we are taking a look back today at our Wine Country Ontario promotion at the Burlington Sound of Music Festival in Burlington. Our team was on location last year the Sound of Music Festival held in Spencer Smith Park in Burlington, providing Ontario wine samples to consumers throughout the weekend.
As we get closer to the summer and to Sound of Music, it might be a great time to start thinking about how your brand would benefit from XM marketing at festivals and events throughout the summer. Offer the opportunity to engage with targeted audiences and a unique brand experience.
Our group of experienced brand ambassadors were onsite at Final Four in Indianapolis working with Burger King, one of the title sponsors of the NCAA Final Four. Our brand ambassadors could be caught taking social media photos and handing out Burger King branded crowns to spectators as they cheered on their favorite teams. Our staff worked April 3 – 6th and in the end, the 2015 winner was Duke, who took home their fifth NCAA title. Visit the NCAA website and read all of the news on their big win!
Our lovely Labatt ladies were on-site with the Labatt Bear for the 2015 Las Vegas Nightclub & Bar Show on March 30 – April 1, held at the Las Vegas Convention Centre. These experienced ladies were on-site to help the bear make his grand appearance and to assist him in walking around the venue, interacting with guests and encouraging photo opportunities. Our bear even had the chance to do some mixing of his own! Check out the Nightclub & Bar Show website for all of the details and photos from this event and to register for the 2016 show.
We recently spotted the Wine Country Ontario truck featured on the website, Branding & Buzzing. The article talks about the top 5 highlights from the Restaurant Canada Show. Our truck managed to make number 4 on the list, talking about the wines to be found at the SHAKE & SLING Pavilion . Our experienced XM team attended the show March 1-3, held at the Better Living Centre in Toronto and served up wine samples from across Ontario to industry professionals looking to broaden their selection at their restaurants and bars. Read more of the article, about the top 5 highlights of the show. Be sure to also catch glimpes of the show on social media, using the hashtag #RestoShow15.