Monthly Archives: August 2014

Under Armour in Indiana

UA Indiana This week Under Armour was running their work out in Indiana at Notre Dame.  The #IWILLWHATIWANT    tour has been travelling across the USA giving participants the opportunity to join in, in a free work out run  by professional trainers.  Our team was in Inidian this week to help out with the event.  Visit the Under  Armour website and watch the powerful #IWILLWHATIWANT video about Misty’s story.

Mini Cooper Streetcar Stunt

DSC_0627 TTC streetcar riders were greeted on Saturday by a very special historic streetcar.      This throw back in time offered a unique moving theater located inside.  Actors and  Actresses dressed in period clothing, outfitted with props and speaking only to the  tune of 1920’s lingo.  The streetcar traveled the Queen/King route, picking up anyone  looking for a free ride and an experience.  This experiential marketing project was a  partnership with creative agency Anomaly and was filmed by director Karolina  Klutch.  Read more about this stunt in Strategy Online


IMG_5040 The Under Armour ‘I WILL WHAT I WANT’ campaign kicked off last weekend in        Chicago.  The event had over 300 women come out to participate in a free Under    Armour workout at Soldier Field.  The workouts featured fitness guru and star  Under Armour trainer Shauna  Harrison and trainer Curtis Williams, who  performed an hour long workout.

This good energy day consisted of food trucks serving free smoothies, coffee and    water, as well as gourmet sandwiches with the EGG MAN.   Vita Coconut Water also  attended  the event, giving out free samples after the work out.  Under Armour  supplied all attendees with free ‘I WILL WHAT I WANT’ tanks and the on-site DJ  spun tunes all day to pump up the crowd.  Following the work out, guests were  invited to check out the Under Armour merchandise in the pop up retail tent and  to visit the social media hub, where guests were encouraged to tell their ‘I WILL WHAT I WANT’ testimonial.

Check out Under Armour in Austin, Texas this weekend and participate in the #IWILLWHATIWANT workout.

Mini Invasion 2014

Mini Invasion 2014Mini Invasion 2014 was a huge success!  It was a fun filled day with photos, food trucks and passionate Mini Cooper owners, at Fort George in Niagara-0n-the-Lake.  The Go Bee team helped with organizing and pulling off the event without a hitch! Over 200 Mini Cooper owners attended the event held on Thursday and had the opportunity to mingle with other Mini Cooper owners.  This passionate bunch traveled near and far to participate in the event.  The prize for furthest traveled went to a family from New Brunswick.  Owners from across the US also came out to take part in the event, some coming from as far as Florida and California to join in the fun!  With beautiful weather, the Mini owner appreciation event could not have gone any better!  #MINIINVASION2014